BOB SHARE

2012 is carryon to be all regarding monetizing for Twitter. Some of the major brands in the world have been testing out the ad platform for the last year but now, thanks to a joint venture with American Express, a test group of small businesses across the U.S. are also going to have right to use to the new self service ad tool.

Following the video explains how the platform is going to work in layman terms with promoted tweets and promoted accounts at the centre of it. The new ads format will work across mobile and the web and will offer businesses the chance to get in front of more people. However, Twitter is careful to point out that the tweets will only be shown to people with relevant interests.