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Lava is one of the premium makers of budget and mid-range smartphones. Latest news is that the company has now launched its two new devices in the market. These smartphones have been named Lava Iris 503 and Lava Iris 352e. They are available at the price of Rs. 8,990 and Rs. 4,290 respectively. Let us have a quick look at some of the major features of these two smartphone devices:

Lava Iris 503

• It sports a capacitive touch display of 5 inches with a resolution of 960 x 540 pixels.
• It has been powered by a dual core processor of 1.2 Giga Hertz.
• It runs on Android 4.2 Jelly Bean operating system.
• It comes with a 512 MB RAM, 4 GB internal memory and up to 32 GB expandable memory.
• It features a rear camera of 5 mega pixels with auto focus, LED flash and BSI sensor. It also comes with a front facing camera of 1.2 mega pixels.
• It offers connectivity features, such as Bluetooth, Wi-Fi, GPS and 3G.
• It has been equipped with a battery of 2000 mAh battery.

Lava Iris 352e

• It sports a capacitive touch display of 3.5 inches with 320 x 480 pixels resolution.
• It has been powered by a dual core processor of 1 Giga Hertz.
• It runs on Android 4.2 Jelly Bean operating system.
• It comes with a 256 MB RAM, 512 MB internal memory and up to 32 GB expandable memory.
• It features a rear camera of 2 mega pixels and front facing camera of 0.3 mega pixels.
• It offers connectivity features, such as Bluetooth, Wi-Fi and 2G.
• It has been equipped with a battery of 1450 mAh.

Our Take: Both the devices are pretty decent in terms of features as well as price. But the point is that there’s nothing compelling enough in either of them to give them an edge over the competition. You can get other budget quad core devices for the price of the Iris 503 but the cheaper sibling, the Iris 352e surely puts a decent case forward in its favour. 

Continuing addition of new handsets on ‘Blockbuster Friday’ Lava International has launched three entry level smartphones at one go – Iris 349, Iris 351 and Iris 355. All these phones comes with the belief of the company that, everyone can own a smartphone. All these phones are decently packed – 1GHz processor and Android 2.3 Gingerbread on all of them, yet price is around Rs 4,000.



Though these new smartphones have nothing to excite most people, but the pricing strategy of Lava is worth saluting to reach Android to mass market. At this price big companies are offering only smart feature phones.
Technical specifications of Iris 349, 355 and 351:

Iris 349	Iris 355	Iris 351
1GHz single core processor 2MP fixed focus camera, front VGA camera 3.5 inch HVGA capacitive touch screen Android 2.3 Gingerbread GPS, Bluetooth, WiFi, WiFi Hotspot, FM Radio Dual SIM (2G+ 2G) 256MB RAM, 512 MB ROM, upto 32 GB expandable 1400mAh battery Sensors – G Sensor, Proximity SAR Value – GSM 900 Head 0.496 Body 0.627, GSM 1800 Head 0.532 Body 0.479 Apps included: Cricket Fever, Lava Zone, Ninja Rush, Panditji, News and Weather, Lava Zone, Air Control	1GHz single core processor 2MP camera with LED flash, front VGA camera 3.5 inch HVGA capacitive touch screen Android 2.3 Gingerbread GPS, Bluetooth, WiFi, WiFi Hotspot, FM Radio Dual SIM (3G+ 2G) 256MB RAM, 512 MB ROM, upto 32 GB expandable 1400mAh battery Sensors – G Sensor, Proximity Apps included: Google, Gmail, YouTube, Google Talk, Instant Messaging, Fusion, Agnipath, Ninja Rush	1GHz single core processor 2MP fixed focus camera 3.5 inch HVGA capacitive touch screen Android 2.3 Gingerbread GPS, Bluetooth, WiFi, WiFi Hotspot, FM Radio Dual SIM (2G+ 2G) 256MB RAM, 512 MB ROM, upto 16 GB expandable 1300mAh battery Apps included: Cricket Fever, Lava Zone, Ninja Rush Price – Rs 3799